An API or Application Programming Interface is an intermediary tool to facilitate inclusion of complex features without having to re-write all the code for your application. It takes out the complexity and other problems involved in integration and serves multiple benefits using standards. Let’s take the example of a wall switch. If it weren’t for wall switches, we would have to manually connect all the wires every time we wanted to run an appliance. Wall switches help take away the pain involved in this process by providing a standard switch that only needs to be plugged in. Even if there are differences in standards (US and UK), the switches can be adapted easily. APIs work the same way, they take away the pain of writing algorithms for almost every single task. Below are some reasons why you should use mobile-friendly APIs –
- APIs allow mobile apps to be light-weight
Thanks to the pre-written algorithms and rules, APIs once integrated in mobile apps, reduce the pain involved in writing complex code for all processes that could have resulted in large app size and the need to have more processing speed. APIs make the mobile apps light-weight and truly portable.
- Ability to gather more actionable intelligence
APIs help travel companies to draw data and manage computations that can be analysed and used as actionable insights.
- Increase in conversion rates
Integrating multiple APIs in your app that offer related services will help you retain customers by stopping them from going elsewhere for other services. For example, if you offer flights, hotels, car transfers and rentals, and sightseeings in one app, customers will be able to book their complete trip in just one app.
- Facilitating different cost of distribution model
Travel companies need to realize that they need to move to experiences as reward for loyalty between guests. Their guests should become their ambassadors and spread the word. Word of mouth marketing is still the best form of marketing and giving your customers a free night won’t make them share but a local experience, something that they wouldn’t have access to on their own, will be truly beneficial for the travel companies.
Even on this date, a lot of hotels don’t know what APIs are, let alone use them. Despite the huge benefits of developing and using APIs, a travel company cannot profit much out of API by itself. The solution to this is to integrate their API in products that are already selling well. Large travel companies allow access to their inventories using their API which helps them sell more. Another sector in the travel industry that faces a major problem is the tours and activities sector. Since customers book tours only once or twice a year, the tours and activities companies cannot benefit only out of their API. One way they can resolve this issue is by stop seeing themselves as ancillary and more in terms of being core to the reasons why people travel.