If you think email marketing is long gone, and there are many other more effective ways of marketing your travel business, YOU ARE WRONG! Email marketing is still the most effective way of marketing your business! It is the most effective way of communicating your message to your customers or leads. Let me show you how.
Emails are more personal than social media posts because people are more likely to read them. Email newsletters are usually sent to people who have voluntarily asked you to do so. This means they are genuinely interested in your business and are eager to know more about you and your business, which makes it more likely that they will read your emails. This allows you to use promotional emails to send information about your products or services. New arrival emails can also be used to inform your customers about new products or services you have started, or new deals, or new advancements you have made to your business.
Emails should be viewed as more than just marketing tools. They should be viewed as a medium to stay in touch with your customers.
Holiday emails are a good way of doing so. Sending a holiday email with new holiday deals or offers will help you reach more people as people are likely to look for good deals or vacation packages during holidays. Monitoring your customers’ vacation patterns is the best way to get more customers to buy vacation packages from you. An email sent just on time about a great vacation package with a ‘just for you’ title at the time a customer is looking for the same, will definitely convert that lead or potential customer to a permanent customer. This can be done by monitoring when customers buy holiday packages from you, where do they travel to, where do they accomodate themselves, what services (including extras) they ask for, how happy they are with your services, what more do they expect from you, and so on. Feedback forms are the best for this. Knowing all this will allow you to recommend better deals to them, and sending those deals, especially with a ‘just for you’ tag, is a sure-shot way of making them buy from you.
You can also offer deals to loyal customers or those who are helping you spread the word with personalized offers, for example, those who are sharing your content often on social media sites.
Birthday or Anniversary emails are the best to make a place in your customers’ hearts. A sweet birthday message or an anniversary wish will mean a lot to them and will make sure you always remain on top of their minds. It will also help you create a good and long term relationship with them ensuring they remain loyal to you. They will also pass your emails to their friends and family if they find something useful.
Another great email would be a ‘miss you’ email. If you don’t hear from a customer for a long time, sending them a ‘we miss you’ email with a ‘just for you’ deal ‘to have you back’ will definitely impact the customer and make it more likely for him/her to buy from you.
Remember, an email sent to the right person at the right time is more valuable than any other social media post or marketing campaign. Although viral marketing will help you get a lot of new customers; your goal should be to create a place for your business in their hearts. There is no better way of ensuring customer loyalty and there is no better marketing than word-of-mouth marketing! And all this is possible only when you keep your customers happy and follow up frequently.
While all this sounds good, remember that email frequency plays a huge role too. Sending emails too often will make your customers unsubscribe from the mailing list; sending them rarely will make them forget you. Ideally, an email a week or twice a week suits most customers. Giving them an option to select the frequency will be even better.
If you haven’t already, you should create an email campaign soon because you are losing out on a lot of potential customers. Remember, email marketing is the best way of connecting with your customers on an intimate level. Use this wonderful marketing tool to help you retain your customers.