Every week, OTRAMS shares top trending travel technology news and updates and this post is one such among them.
This trending travel technology news makes it to the top of our list.
When asked about their desires for travel services in a mobile world, 54% of American travellers said they wanted a single, integrated application that covers planning, booking and ticketing across all forms of travel. Four out of ten travellers also wanted a virtual assistant to help with their travel selections by offering recommendations. A considerable amount of people said they would use a virtual reality headset to preview a travel destination and book their activities or excursions during a trip, as opposed to in advance. Read on to find out more about travellers preferences.
The number one mistake WeChat travel marketers make is they use their personal accounts for brand promotion. What these marketers don’t understand is, they should keep their personal accounts personal and only share marketing content of high value that will help them establish themselves as a person and not the company they are working for. All the moments/statuses that they post should look natural. Read this story to find out more.
NDC (New Distribution Capability) is a travel industry-supported program launched by IATA for the development and market adoption of a new, XML-based data transmission standard (NDC standard). It enhances the capability of communications between airlines and travel agents. The new certification confirms the scope and level of an entity’s ability to receive and send NDC messages. Read on to find more about this certification.
Although Facebook is the preferred medium to share travel photos and advertisements, travel marketers are severely underutilizing other tools such as YouTube and Instagram which have huge potential for being used as marketing platforms. According to a study, 44% of millennials get their idea of travel from YouTube while 28% get it from Instagram. McCully, over a discussion, clearly states that there is an absolutely untapped opportunity left in other social platforms and it is high time travellers take these platforms seriously. Read on to find out more about these platforms.
Though bots aren’t completely frictionless and can’t think and respond like a human (yet), they certainly offer a way for consumers to have a conversation with a brand during the booking process that wasn’t possible before. The two biggest advantages of these bots are that they are available 24×7 and you don’t have to ring up a travel agent for some basic travel related queries. Also these bots learn about you on an individual basis. They record your travelling habits and send suggestions based on your frequently travelled destinations and your travelling preferences. Read on to find out how these travel bots have become the trend and how they are going to change the future.