Image credit – Voxer
The travel industry is booming at a rapid rate, from artificial intelligence, to automation, to augmented reality to the internet of things. With rise in demand, companies have started investing in artificial intelligence and the results are phenomenal. Customers are embracing this new change and it is helping the travel industry grow faster than it was thought. The travel industry is often accused of being behind other industries in terms of technology but it seems to have given itself a good start in tech trends at least. Below is a list of 8 mega trends in the travel industry that have taken the industry by storm –
- Artificial Intelligence:
Artificial intelligence involves developing complex software algorithms that can perform tasks that would normally require human intervention. Tasks that require visual perception, speech recognition, decision-making and language translation are being done efficiently and flawlessly by the robots. The software systems are designed to not only collect information but also analyse and produce results based on that information. The advanced algorithms can learn which places you often travel to, what activities you often like to perform, which locations you often take a holiday to and so on. AI has enabled software systems to even recognize images and suggest more results based on that analysis. Google already has a system named Vision Artificial Intelligence Platform that can scan and identify images, analyse them, and recognize landmarks, sceneries and much more.
- Augmented Reality:
According to PWC, Augmented Reality is ‘addition of information or visuals to the physical world, via a graphics and/or audio overlay, to improve user experience for a task or product. Supplemental devices are used to render and display ‘augmentation’. Despite the common misbelief, Augmented Reality is very different from Virtual Reality. The best example of one of the most successful products offering augmented reality is Pokemon Go. Companies like Blippar and Monarch Airlines have already put this technology to good use and many hotels are taking advantage of the Pokemon Go craze.
Software algorithms have advanced to a point where they can be used to perform complex tasks like recording and confirming transactions with complete reliability and anonymity. This information is then supplied to many parties and is protected against any change as the downstream chain reinforces upstream transactions. This technology is used by air transport industry to help identify passengers. A demo of how this technology can work and benefit us, is available at SITA Lab.
Drones are air or water based devices and vehicles that fly without an on-board human pilot. These are unmanned aerial vehicles that are operated autonomously. They usually have a predefined flight plan or can be controlled remotely via on-board computers. EasyJet said in 2014 that it was using such devices for maintenance.
- Internet of things:
Internet of things is a network of interconnected devices and/or vehicles with embedded sensors, software, network connectivity and compute capability, that can collect and exchange data over the internet. The term IoT represents any device that is connected and accessible via network connection.
Robots are electro-mechanical machines that assist human activities. They are capable of automation and augmentation either autonomously or according to set instructions. This technology is implemented by Schipol airport and they have named their robot as Spencer. A similar robot is a relay robot from Savioke.
- Virtual Reality:
Virtual reality is a computer generated simulation of a three-dimensional image or a complete environment that users can interact with in realistic ways. VR typically requires an equipment and offers an immersive experience. Google Daydream is one such VR implementation in the travel industry and it is driving massive adoption of the technology.
- 3D printing:
3D printing is additive manufacturing technique used to create three-dimensional objects based on digital models. The objects are printed by creating successful layers of materials using innovative inks like plastic, metal, glass and wood.