With the rise of social networking sites, more businesses are focusing on gathering leads and staying in touch with their customers on these sites. Some businesses have given up email marketing and are focusing completely on social media while some are putting less efforts in it. Is email marketing dead? Let’s find out.
According to data from Radicati, the number of email accounts by 2017 are projected to be 4.9 billion. Facebook has already stated that it has crossed the 1 billion accounts mark. Twitter boasts about 300 million and Google Plus boasts 150+ million accounts. As you can see the number of email accounts is and will still be more than twice as much as the number of Twitter and Google+ accounts combined! According to another statistics, about 6% people see your Facebook posts in news feed while the open rates of emails are in the range of 20-30% meaning your message is five times more likely to be seen through email than Facebook.
Stats aside, you will be able to communicate on a more intimate level with your customers via email than via facebook chat or twitter message. Email not only allows you to reach more people but also increases the probability of delivering the message as people who have subscribed to your mailing list are the ones who like your product or business and are genuinely interested in knowing more about the same. They are willing to receive communication from you and hence are more likely to ‘check’ your email, at the least.
Most people prefer to receive commercial communications via email and more people are likely to buy a product or service via email than via social media. In travel and hotel sector, people are more likely to check out the latest deals and packages via email and are likely to buy it via the same. Email also allows marketers to send personalized messages like birthday and anniversary wishes, which help in making a space in customers’ heart and customers are more likely to remember your name the next time they are thinking of going for a vacation. Remember that most business communications or any important communication does not happen over a Facebook chat but over an email! You must have often heard the line “Alright, email me”. Emails also get more attention than Facebook posts and considering the vast number of spam posts on Facebook, emails are bound to get more preference. I know emails receive a lot of spam too but email clients have got more clever and correctly identify a spam message meaning most messages coming to your inbox are NOT spam, which in turn means you are bound to give more attention to them.
Although email marketing costs more than social media marketing, it offers much higher ROI (return on investment), which is why it is and should be one of the most important part of your marketing campaign. Even if emails cost more, a highly relevant and engaging email sent to a small number of targeted customers will yield much higher results than a social media post sent to thousands of visitors.
As you must have understood by now, email marketing is not dead and is still one of the best marketing mediums. Would you like to add something to this post? Please leave your thoughts in the comments section below or connect with us on our social networking sites.