If you haven’t already, check out Social media in travel technology and How social media can impact your travel business, to know the latest social media trends in travel. Hotels have now come up with a new ‘selfie’ trend to market their business. Customers who take selfies and upload them to their social networking sites and tag their friends, get a free one-night stay at the hotel. Some are going even further and offering a car rental service for 3 hours with free WiFi and a list of the best selfie spots.
In an effort to get free publicity, hotels are giving their guests official advice on where to take the best selfies. The Mandarin Oriental Paris is offering a ‘Selfies in Paris’ package which includes a Mercedes Class E with a driver at the guests’ disposal for 3 hours, free wifi in the car and hotel room, and a list of best selfie spots in Paris. Guests are also given a one night stay at the hotel if they post their selfies and tag their friends. Hotel Grand Bretagne in Athens has a dedicated selfie spot on its rooftop. Hotels in US have similar selfie contests and packages. The Lansdowne resort in Leesburg, Virginia, is giving away $15,000 in prizes. The 1888 hotel in Sydney shows selfies on screens at check-in desks once guests tag and upload their selfies to Instagram.
How does this help hotels and why are they offering such great packages to selfie winners? You ask. Well, taking selfies is the latest trend. Tagging and uploading selfies to social networking sites give hotels the free publicity they are looking for. It is one of the best ways to reach more potential customers. As discussed in the articles above, guests love to share their travel experiences and more than half of the people who travel to a particular destination, take the tour on their friends’ recommendations. Many tourists visit a place either because their friends and families recommended them or because they want to experience new places, which they saw in enticing images on a travel site. A friend’s or a family member’s recommendation has more impact on a traveller, than an advertisement, no matter how alluring it is!
We think this is an innovative idea to leverage social media to promote your hotel business. What do you think about this trend? Let your thoughts flow in comments section below.