If a picture speaks a thousand words; a video speaks hundreds of thousands of words! This statement is absolutely true if you are using a video for brand revelation. Video is the next best thing to being face to face. There is nothing that helps you catch customers’ attention as good as a video does. This is mainly because you can see and listen to people’s enthusiasm. A video showing how happy your customers are with your services will help you many times more than simply putting it in text. A video of all the wonderful destinations, great trips and hotels and your happy customers is more likely to attract potential customers than a statement on your website saying “We have the happiest customers”! A video of all the destinations allows your potential customers to get a ‘preview’ of all the fun they are going to have when they travel with you increasing the chances of them buying tour packages from you.
This is also true in case of travel agency software developers. A short video of about 2 mins explaining your best features and how you stand out from others is worthier than any text or image. Video allows you to tell the best in you in a more interactive manner. People learn best by seeing things demonstrated rather than reading or listening to someone talk about it. Another big advantages of videos is that they are shared more than any other content. If you get it right, video is the most efficient way to spread your message as videos are more likely to go viral than any text.
Another great advantage of a video is that it helps increase the conversion rate. As discussed earlier, videos help build connection with your audience faster as they help your potential customers ‘experience’ better than an image or text. If you haven’t considered video marketing as a promotion tool for your business, you are missing a huge business opportunity.
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