We all know there is lot of money for group bookings and it is intimidating to gather all the market so here are five ways you can get innovative and increase group bookings,
Look for groups of all sizes
There is this old notion of having a particular size of the group and accepting business from only those. Businesses fail to understand that it’s the smaller groups that convert more quickly since there are only few decision makers in that group. Once you free yourself from the norms of group sizes, you can instantly access a profitable market that’s commonly ignored. Offering tools to a larger number of smaller groups means quick wins for your business. Smaller groups not only convert quicker but also have the potential to grow and go viral. By tapping this potential section, you open the doors to increased revenue and since this section is commonly ignored, you have the potential to capture as much of this market as you can.
Innovate with Global Distribution Systems
The current limit on the number of flights that you can block-book in GDS is nine per entry. Remove this limit by integrating a simple group booking platform that allows individual members to book flights and pay separately via a specialist API and the only limit you will face is the number of free seats on the plane. This will not only allow you to get more business but also create flexibility for your customers by finding new ways of working with existing systems.
Let group members take charge of their bookings
One of the biggest reasons for a failed booking is the back and forth between the agent, the group leader and the group members. This creates a lot of friction hurting your business. By letting group members take charge of their bookings you free up your agents allowing them to manage more bookings thus increasing profit. This not only allows you to reduce costs but also increase conversion rates for your business, which brings us to the next point –
Make bookings available on social platforms
People of all ages like autonomy in a social online secure environment when planning and spending. They like to take charge of their own bookings. By offering a secure social online booking environment, group members get the opportunity to come together and organize, agree and pay securely. This provides them the autonomy they demand and an authentic social experience that harnesses the impulsive nature of an impatient tech savvy consumer. According to statistics, about 27.4 million adults who are 55+ in age use social media to communicate and 50+ aged adults have spent around $7 billion annually in group bookings.
Make payment easy
By allowing customers to pay separately through a secure social group booking portal you can avoid the pain points associated with group payment while capturing all revenue and avoiding dropouts. Social group booking is self-motivating because it allows each member to see who has and hasn’t paid. This drives momentum towards completion by only confirming booking for those who have paid.