Choosing the right supplier is an important task for a wholesaler, consolidator, or an agency, as it can play an important role in the success of your business. It can be a tedious and long process so to help you along the way I have made a list of few points that you MUST consider while making the choice. It is essential to include these points in your list, as choosing the right one can help you grow exponentially.
Tips to choose the right supplier:
1. Supplier who provides credit facility and flexibility
Choosing a supplier that offers higher credit facility helps you register more bookings thereby speeding up your business growth. You don’t have to contact the supplier often if you have a high credit amount assigned to you. Also, suppliers that offer flexibility to pay credit at a later date or those who increase the credit limit if you exhaust it, also make it easier and more convenient for you and your customers. Some suppliers also provide alternate methods of payment like Payment Gateways, and Pay at Hotel.
2. Supplier who works on a stable technology platform
Since technology drives most of the businesses today, a supplier who is dependent on an outdated technology could hinder your business’ growth. The supplier should ensure that the technology they use is fast, scalable, reliable and feature-rich. If you have a good platform but the supplier system is slow; it will impact your system speed as well.
3. Good customer and technology support
Choosing a supplier who provides good customer support can reduce the inconvenience for you and your clients. If the customer support team is prompt to help and resolve the issue, you will be able to recover faster and provide better service in case of any irregularities or mishaps. Also, prefer a supplier who provides refunds or waivers when there is a deficiency of service from their side. This will build a trust in your customers and they will be more likely to book from you again.
4. Supplier for your region of selling
Its important that you choose a supplier who facilitates payments in local currencies or in commonly traded currencies. It is important that the supplier is focused on specific areas and can get better negotiated rates. This also depends upon what your clients are buying from you. For example, choosing a supplier who sells timabktoo at a great price won’t help if your customer is looking for good prices for Honolulu. So analyse where your customers are travelling to the most, and select a supplier that caters to those regions. Suppliers that work only in a particular region, offer better cost advantage than global suppliers. You can get the lowest rates which in turn will help you attract more customers. Also, choosing a supplier who has maximum sales in a particular region will be more beneficial.
5. Supplier who offers additional data about their inventories
Choose a supplier that offers additional data about hotels like its location (latitude and longitude), it’s images, and proper description and information of its facilities. This can have a huge impact on your business as giving these additional details will catch clients’ attention making them more likely to book from you. Read about choosing the right hotel booking system article to find out how flaunting a visual of your best assets attracts more customers.
6. Travel insurance / Additional Services over and above primary services
Choose suppliers that offer additional services like travel insurance or add-on offers that will help you attract more customers. Suppliers who provide offers according to seasons or festivals are more beneficial.
I hope this list of points will help you choose the right supplier. If there is anything that I missed or you would like to add to this article, please let me know in the comments below. Alternatively, you can also get in touch with me on our social networking profiles.