There is a lot of money to be made with online travel agencies. If you are a B2B (Business-to-Business) player seeking to establish an online travel agency, you need to pick the right hotel reservation system. So, what are the features you should be on the lookout for while selecting the Right Hotel Reservation System?
Added Capability to Run as a B2C Engine
Even if you are exclusive a B2B, you should consider going for a hotel reservation system that doubles up as B2C engine. The B2B and the B2C versions should have distinct identifies, they should be separated by a customized customer interface, and they should have different features.
Multiple Payment Gateways
A good online travel agency is one that has multiple payment gateways. Some people prefer to make payments through credit/debit cards while others prefer to pay through the likes of PayPal. People often shift online travel agencies when they cannot make payments how they are most comfortable making them.
Growth and Client Retention Tools
You could increase the growth of your business by setting your hotel reservation system in such a way that you receive timely alerts on booking status and cancellations via email. Just as important as attracting customers is retaining them. One way of retaining clients is pushing content that is relevant to them through the mapping of hotels, cities, and countries and by having a one-stop-shop on your landing page.
Asynchronous Suppliers Search
If your online travel agency is to be successful, ensure that your travel software features an advanced logic for sending multiple requests to your suppliers (some travel software programs only enable you to receive response from one supplier at a time). The reduced response time for each search means improved user experience and consequently greater client retention.
Google Maps Street View
Clients want that the business they are dealing with is real. With Google Maps Street View, your clients will be able to locate your business. Google Maps also enables you clients who would rather deal with you face-to-face.
Agent Activity Logs
The best hotel reservation system is one that develops agent activity logs as these are important in helping you do user behaviour analysis. This analysis helps you determine your strong and weak points and it helps with product development.
Dynamic profiling is important because it helps you match agents to suppliers. You will be able to come up with lower mark-up to capture even the agents who would have directly accessed the supplier.
Other important features are product distribution using XML built on online travel agency standards, consultant tagging, simplicity, coupon codes, auto cancellation, and the creation of mark-ups that are based on combinations of hotel/city/country/suppliers/agent.