We know the future is bright for the mobile platform in travel industry but we must not forget that websites still play a major part in attracting consumers and increase bookings. Websites show more transactions than mobiles, although only by a small margin. It won’t be long before we see mobile surpass the desktops and laptops but we cannot refute the fact that we still need websites for completing complex tasks. Most B2B system users still prefer websites over mobiles because of the complexity of tasks they perform, however the scenario of B2C systems is going to change soon. There is a huge scope for optimizing travel websites for getting online business. Below we present a list of 4 methods that will sum up web optimization for travel websites and give you an insight into what is going to change in the future and what you can do to remain adept at it –
The future of web and mobile is content! There is no denying the fact that content will play a major role in both business acquisition and brand building. Search engines are rewarding content heavy sites and unique and engaging content is a great way to connect with your present and potential customers. A few years ago travel marketers had to depend on the IT department to change their content but with the advent of Content Management Systems like WordPress, Joomla, Drupal and others, it has become 10 times easier to develop a website, even for the less tech-literate. These CMSs also help you provide richer experience to your customers.
Structured Data –
It is only a couple of years that Search engine optimizers will give less prominence to keywords and focus more on context and structured data. Rich snippets or structured data is a way to tell search engines what your page is about. Let’s take an example of Avatar. It can be a profile picture of a WordPress account or the famous Hollywood movie. It is not possible for a search engine robot to understand the difference and at times it might show the wrong result. Rich snippets allow you to differentiate when you have products or you use words that cause ambiguity. They make Google understand your context better. To know more about the structured data, head over to Google Developers.
It is not a surprise to see ‘design’ as an important part of this list. Perhaps design is the most prominent and probably the primary aspect one should look at it. Getting people to your website is one thing while making them stay and buy from you is altogether a different thing. A website ranking higher than another on search results must not be necessarily grabbing more business while a website that isn’t so prominent in the search engines or social networks but has a very attractive and easy-to-use layout will convert more searchers into buying customers. This, in turn, will eventually drive more business as people will not only come back to you but also recommend you to their friends and family and word of mouth still remains the best form of marketing. The look and feel of a website and the browsing experience play a very important role in converting a visitor into a buyer.
We already know mobile is the future of travel. Having a mobile optimized website or mobile app for a business is what having a website was like a 10 years ago. It is no longer an addition but a necessity! The trends and statistics show a steep rise in mobile bookings and those who have embraced this change have seen huge growth in their online travel business. With the advent of Mobile Travel Chat (MTC), the mobile platform is going to surpass the desktop platform and this change is not going to be in distant future but in a couple of years. MTCs act as virtual travel agents and make the booking process a lot easier and personal. Not only do they offer a free-flow experience but also learn users’ behaviour and preferences on an individual level. This allows them to offer targeted deals and alerts thereby increasing bookings. Head over to this article to know more about MTCs.
We see a very bright future of web optimization for travel websites and would like to know what you think on the same. Drop a comment in the comment section below or get in touch with us on our social platforms – Facebook, Twitter, Google+ and Linkedin. We would like to hear from you.