Social networking sites play a huge role in promoting your business and understanding your customers. Optimum usage of social networks ensure you are always in touch with your customers. As discussed in how social media can impact your travel business, you can also use social media to leverage your travel business. If you have a new travel business and don’t know where to start or if you are an established travel business but want to know the best social networking sites for travel, here is a list of such sites-
Facebook – With over a billion users, Facebook is undeniably #1 on the list. Customers usually share their travel experiences, their photos and videos on Facebook which makes it the #1 platform to interact with them. With the introduction of Facebook Pages, travel businesses now have an option to get more interactive by providing targeted deals and offers. Understanding how customers share their experiences on Facebook can help a lot in offering specific deals and maintaining customer loyalty. One also has the option to display Facebook Ads, which allows a business to target new customers. Facebook is indeed an indispensable online marketing tool and businesses should immediately understand its importance and start developing strategies for engaging online with their customers.
Twitter – With over 250 million active monthly users and over 500 million tweets per day, Twitter is #2 on the list. Customers are also sharing their experiences on twitter. There are many people who share minute-by-minute update on Twitter. Some travel business are also using it as a platform for quick customer service. Like Facebook, Twitter can also be used to provide last-minute deals to customers.
WAYN – WAYN stands for ‘Where Are You Now’. Although WAYN’s 19 million members are far less than those of Facebook and Twitter; they are more targeted users. WAYN was founded with an idea to connect people based on their location. Although WAYN was founded for travellers, it is now used more as a dating site. It is still one of the sites you should consider to get in touch with your customers though.
As you must have understood by now, social networking sites play a crucial role in developing a healthy relationship with your customers. Please share this post with your friends or colleagues and let us know if you want to add a site in the list. We are always open for suggestions from our readers.