Hotels are connecting with their customers on a personal level offering personalized deals and great discounts in exchange for loyalty. We know hotels are inculcating as many latest technologies as possible to ensure they remain up-to-date and gather as many customers as they can. Below are a few lesser known hotel technology trends in 2016 that hotels are quickly adapting to –
Review widget or plugin:
Hotels are embedding a review widget or plugin on their website allowing potential visitors to leave feedback for their service without having to leave their website. This in turn is helping them learn their customers and improve their service. The catch here is that 95% of visitors suspect that reviews may have been censored or manipulated if they don’t see any negative reviews. Customers are more likely to book from a hotel if the management of that hotel is replying to their reviews as they think the hotel cares more and is always listening to what their customers say. Adding review widgets is indeed an important trend that allows hotels to manage their online reputation and attract more crowd.
Facebook’s impact in hotel industry:
Facebook is by far the most used social network in hotel industry. Not only do customers interact the most on a hotel’s facebook page, the management of those hotels are also taking to Facebook to connect with their customers. According to Hotel Industry study 4.0, Facebook is used by 81% of customers, while YouTube, Twitter and Instagram remain at 33%, 30% and 23% respectively.
5G (5th Generation Mobile Network):
5G is the 5th generation of mobile networks with standards proposed beyond current 4G standards and speeds higher than current 4G, almost up to 1Gbps. 5G can facilitate self check-in options for guests. It can also prove invaluable for staff selection & training. 5G will also allow Currently hoteliers are waiting for this technology to be available for mass adoption but they indeed have plans to implement in the not-so-distant future.
3D Image Exploration:
Hotels will make 3D images available of their inventories giving their current and potential customers a chance to explore their hotels in 3D. This would give the customers a virtual view like the one in Google’s StreetView.
What are your thoughts on these lesser known hotel technology trends of 2016? We would like to hear from you. Drop a comment in the comments section below and get in touch with us on Facebook, Twitter, Google+ and Linkedin.