With the progression and sophistication of technology, we see new trends emerging in the hotel and hospitality industry. The technology used to run hotel businesses is getting more advanced, sophisticated and more reliable. Here are the latest trends in the hotel and hospitality industry.
Latest hotel trends 2014
1. Mobile bookings on the rise
With mobile apps becoming a ‘must have’ feature for all hotel businesses (read why every hotel must have its own hotel booking app to find out), bookings from mobile devices (mainly smartphones and tablets) are on the rise. As discussed in mobile app myths for travel busted, the number of bookings from a smartphone is considerably large and is rapidly increasing and will soon grow over bookings made from a desktop or a laptop computer.
2. Utilizing sophisticated distribution channel management
Sophisticated distribution channel management allows hotel businesses to specify a plan for their unique property. It also allows them to centrally manage distribution channels.
3. Use of cloud-based systems on the rise
Because of the ease of access, the use of cloud-based systems is on the rise. These systems also allow the data to be updated in real-time and no bulky hardware is required which reduces the time, efforts and cost.
4. Creating brand awareness
Creating brand awareness via social media is the latest hotel trend. Businesses are using social media to create strong online presence by establishing authority and gaining trust of users via content and social media marketing.
5. Hotels shifting to direct bookings
Direct bookings allow hotels to sell inventories at a lesser price thereby helping them attract more consumers. It also allows them to develop brand loyalty.
6. Using photo sharing sites as free marketing tools
A picture speaks a thousand words! Pictures are a great way to attract users’ attention. Photo and video sharing sites like Instagram, Vimeo, YouTube and Pinterest can be used as free marketing tools.
7. Increase in international visitors
Increase in international visitors has given hotel businesses global exposure. A great way for them to attract more customers and build brand value.
8. Offering high quality services
Hotels are offering high quality food and overall high quality travel experience as leisure travellers are looking for high quality of healthy and natural food and high quality of life during their stay.
9. Offering guests more than just decorated lobbies
It is necessary to offer guests more than just ‘decorated lobbies’. Hotels are now offering mobile recharging consoles, and free access for checking emails. Some hotels are offering eat-as-you-move services, free transfers and extra stay offers as well.
10. Electronic check-ins
These contain the latest of identification technology that uses radio frequencies. Electronic check-ins offer a lot of convenience to guests. Guests no longer have to check-in and confirm their reservation at the front desk. They can go directly to their rooms and swipe the card provided to them.