Every week OTRAMS is going to start a series of top travel news roundup and present the latest trending news in travel industry. This post is the first post of such series. Please find the top trending news in the first week of May below –
In the hotel of the future, tedious tasks like pricing and demand forecasting will run in the background, allowing revenue teams to be unshackled from their spreadsheets and give them time to focus on things that really matter.
Booking.com has debuted a chat tool that works on SMS communication technology that enables hotels and its guests to interact with each other. This app functionality includes standard messaging requests like requesting early/late check-in/check-out, requesting on-site parking, reply to guests with a template that is relevant to guests’ native language and offer multiple-choice answers. This chat app was built in-house unlike other companies who turned to third parties for technology and integration. Booking.com is also looking to integrate Facebook’s messaging platform in this app.
Expedia released a white paper that reveals what determines search results and hotel visibility in the market place. It explains the three key drivers that Expedia has relied on for many years to prioritize search results, namely – Offer strength, Quality score and Compensation.
It is difficult to choose the right advisor since there is not much good intelligence online to help startups. Tnooz reveals its observations about both good and bad sides of the equation: the advisors and the advised. Their rules include –
- Watch out for OBE’s syndrome, other bugger’s efforts.
- Check if the advisor’s experience has a real application to the requirement of the startup.
- Beware of one-hit wonders.
- Check if their experience is relevant and topical.
- Check if the advisor is committed to you.
Head over to their website to know more about these rules.
The Google’s new beta travel app seems to mine Gmail for your reservations and pairs them with city guide like information, things to do and attractions in travellers’ upcoming destinations. It has Things To Do tab that lists places for us based on our location and a For You tab that personalizes users’ options based on their history. It is currently in beta and appears to be more tours and activities oriented. The Google trip app also works offline, i.e. without internet connection.