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Why It Is Necessary for a Hotel to Have Its Own Hotel Booking App?

hotel booking app

Travellers use their mobile before and during travel. Technology has made it possible for an app to not just give travelers choices but also help them plan and execute their journey. Hotels are an essential part of this. While it is important to have an online presence, hotels also must have a mobile application.  

Here are why hotels should have their own hotel booking app  

Customers prefer mobile apps over mobile sites 

Although your company has a mobile-optimized website, customers will prefer a mobile app for two reasons.

First, it is a lot easier to interact, and second, it saves some bandwidth and makes the booking process quicker. A mobile app can also include a lot of high-quality graphical elements. Because most mobile apps require a onetime download (during installation) and the rest of it is just data transferred to and from the app (like transaction data), it is easier to use a mobile app even in a fairly low network area (especially where download speeds are low).  

On the other hand, mobile-optimized sites require you to download every single web page that you navigate through when you are booking which can increase the time required for booking and the total amount of data required to download. While hotel booking app, the last thing customers would want is to wait longer for the website to load!

Here is an article that states travel bookings on mobile are on the rise in share and value than desktop. 

Easy interaction 

Mobile operating systems like Apple’s iOS and Google’s Android have built-in libraries that allow customers to share their trip experience with just a tap.

They have most social networking websites like Facebook, Twitter and Instagram integrated into UI making it easier for customers to share their travel experiences without leaving the app (or opening another app).

The easier it is for a user to share his experience, the quicker and easier it becomes for you to increase your business’s reach to more people!  

Mobile apps can also request permission to access the Contacts list which can further be used to find friends and families who have previously visited the location a customer is planning to visit or which the customer wants to recommend to them.

The easier it is for a user to share his experience, the quicker and easier it becomes for you to increase your business reach to more people! 

There is no denying that bookings on mobiles are increasing rapidly and are about to reach a new high.

Create a Powerful Hotel Booking App for Your Business With OTRAMS!

Author:
OTRAMS is World's Leading Travel Technology Platform. It is a complete travel ERP system built to drive seamless operations, improve profitability and provide a great user experience for destination management companies, online travel agents, travel agencies and wholesalers.

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