o Improve efficiency o Inspire new travelers o Foster deeper connections & o Improve customer engagement

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a. Leverage Mobile Apps b. Omnichannel website c. Real-time availability

a. Leverage Content Management     System b. Integrate with Social Media c. Leverage Third party API

a. Activity based data b. Online Consultation c. Packaged information

a. Omnichannel presence b. Consistent information  c. Multiple touch points

a. Improve Online Credibility b. Rid of any discrepancy in system c. Brand building and recall