Should you take your Travel Business Online?
The travel and tourism industry is slated to grow exponentially. Statistics from trade experts reveal that by 2022, the travel industry is expected to generate a revenue of $1.7 trillion.
The tourism industry offers a hub of investment and business opportunities for various travel agencies. However, the tourism industry is no longer what it used to be a few years ago.
In an increasingly hybrid culture, travelers today seek a convenient and seamless travel experience, from searching for a destination to booking a trip across multiple touchpoints. Hence, the need of the hour any travel agency is to integrate with the latest flicks of technology to improve efficiency, inspire new travelers, and foster deeper connections to bolster customer engagement.
In this article, we address various aspects that help you determine if you should take your travel business online:
Reach the customer where they are, through mobile app/ website:
For any travel management company, it is increasingly important to enhance its customer support across various geographies. Portraying the latest UI/ UX design, a good travel mobile app will enable travel agencies to reach, engage and communicate with customers.
By leveraging the latest online travel agency software, you can empower travelers with the slightest details for accommodation, food, locals, weather, shopping center, transportation, etc. An online adoption will, therefore, aid travel companies to become a one-stop solution for checking availability, gathering information about a destination, and instant booking. This allows you to remain connected round-the-clock with their customers.
Create higher customer engagement through Apps & CMS
Travel businesses eyeing rapid growth need to maximize their customer engagement which leads to better conversion rates. A shift to the online platform can allow travel agencies to curate communication with customers through a customized CMS. This will enable travel companies to deliver personalized content depending on the user’s behavioral pattern and increase conversion.
Adopt a travel agency software which offers an out of the box Social API Integration that will enable mobile travel apps to leverage user data and build intuitive and creative deals to entice travelers.
Provide better customer service through personalization:
Personalization is the key to success for online travel agencies. In today’s travel industry, there is no one-size-fits-all solution for travelers.
You can leverage a travel agency software that uses the latest technologies such as Artificial Intelligence, Virtual and Augmented Reality, Predictive Analysis, and Machine Learning to understand customer requirements, likes and dislikes to curate services best-suited for them.
With an online presence, you can extend personalized consultation services via email or phone 24*7. These consultations may include guided package creation, finding the right accommodation, providing extensive information about a destination, in short, it will cater to every aspect that delivers a personalized travel experience.
Provide consistent services across all your channels, offline and online:
Customers today have excess information and too many choices. Before deciding about their travel, they usually research to get a price comparison, honest reviews, and experiences, which are rarely provided by an offline travel agent.
Adopting a completely online travel booking system will bring consistency of content across all your channels (retail and online).
With an omnichannel presence, travel brands can direct travelers to select the right choice of trips, upsell travel experience to inspire new travelers, and promote online communication by merging both digital and social media insights with old school practices.
Omnichannel marketing also urges travel companies to take a 360-degree marketing initiative for lead generation, customer retention, and increasing conversion rates.
Eliminate the roadblocks in running an online travel business:
Despite the robust growth of travel companies, there are various conundrums faced by online travel agencies. Some of the significant operational challenges are:
- Lesser convenience in OTA booking system
- Disparities in maintaining service standards
- Duplication of data.
- Unable to cater to personalized service requirements
- Reduction in online credibility
OTRAMS— An omnichannel platform to boost the travel business online
With businesses becoming more global, Qtech Software, one of the leading technology solution providers, has garnered its flagship product OTRAMS to mitigate the challenges that the online travel agency faces.
This multi-channel platform enables travel companies to reach out and engage with customers across various channels with their personalized services. The potential of OTRAMS in accelerating business growth is multifarious.
OTRAMS is world’s leading travel agency software that offers B2C and B2B travel mobile app that allows travel companies to seamlessly handle their online presence on a mobile device.
· Leveraging native programming language, OTRAMS enables a one-stop solution for travelers
· From Map View to Cluster View, OTRAMS travel mobile app allows travel companies to offer a plethora of booking choices to the customers based on their preferences.
· It leverages the JSON form for collection and transfer of data,
and all these features, combined with the secure and reliable OTRAMS engine, will offer travel organizations a feature-enriched system working seamlessly across various platforms.
Furthermore, the OTRAMS engine corroborates with various Social API integrations that enable personalized user experiences.
It has the best-in-class Content Management System that handles social media content to create brand awareness, introduce promotional deals, and help travel companies improve their marketing strategy through social media channels to increase conversion rates.
From offering multi-lingual and multi-currency support to creating a unique feature or customizing an existing feature, tailored for business requirements.
Today’s travelers are matured and want the best of both worlds — online and offline. This opens a new spectrum for the forward-thinking travel companies to broaden their base with various customer engagement tools. One which is widely prevalent is the shift to creating an online travel business that will be accessible from any device.
If you are:
1) An existing travel business, wanting to expand your service & reach
2) A network of travel agents who want to create on online presence
3) A travel start-up looking to build new services and add more customers
You can benefit from OTRAMS’s powerful Booking Engines and Intuitive User Interface and a comprehensive booking management module. To know more, click here.