Giata is one of the travel industry’s leading providers of non-bookable content. Globally, GIATA manages the world’s largest hotel mapping database and other market-leading content solutions for over 20,000 users in more than 70 countries, mapping millions of properties from 400 suppliers.
Since its inception in 1996, Giata has been using technology to help their clients boost the growth of their business and revenue. Giata combines modernity and experience by using innovative AI technologies, machine learning and digital fingerprints alongside meticulous manual allocation and correction. In addition, their multilingual hotel database provides millions of HD hotel images, hotel factsheets and standardized and consistent hotel descriptions for more than 493,000 hotels in 25 languages.
They understand that no two companies are alike, the modular construction of their products offers generic and at the same time individually tailored all-round solutions. Their content services help tour operators and travel agency corporations like TUI, DerTour, Schmetterling, Club Med, Kuoni and American Express. Also, GDS and IBE providers like Amadeus/Traveltainment, Sabre, traffics, Bewotec, Peakwork or Travelport. They also serve globally operating OTAs like Priceline, Expedia, TripAdvisor, HolidayCheck, Opodo, Kayak and many more.
Since 2018, GIATA has played a crucial role in providing content to Google in order to update hotels’ business information on their search platform that appears in Google’s search results.