Automation offers cost and other benefits to airlines. As airlines sought to extend the automation to travel agencies they partnered with in the 70s, they came up with travel technology. Travel technology has since extended to the hospitality and tourism industries. The future of travel technology is in radio frequency identification (RFID) where passengers get to use mobile apps to book a reservation and in biometric systems where a fingerprint, the retina, the face or any other biometric could be used as a unique identifier. The technology will also enable you to make a reservation even without knowledge of the language and it will facilitate social travel search.
So, how can social media be used in travel technology? Travel agencies are able to do flight tracking through travel technology. This can pass the real-time information they get to their clients through social media sites such as social networking sites.Industry players are developing travel social search engines to help people find real-time information. Social media sites can be used to answer travel queries. Some of the new travel technology concepts are difficult to understand. Industry players can use such video networking sites as YouTube to post videos explaining processes, benefits, and other features of travel technologies. Industry players are developing travel social search engines to help people find real-time information. Social media sites can be used to answer travel queries. Hotels, airlines, and other industry players can leave links pointing people to their websites on social media sites. Social media also helps industry players manage the corporate travel needs of their clients. OTRAMS has advocated the use of Social Strategies in Travel sites. By integrating feeds and allowing customers to share information, Social Media is a powerful tool to turn your customers into your brand ambassadors.