Social media is a boon to any travel or hotel business owner. If you haven’t already, read how social media can impact your travel business and the role of social media in travel technology to get an idea of how important it is to promote your business and get in touch with your customers. While it is essential, if used inefficiently, it can cause disaster and put your business into trouble. Let’s discuss how inefficient use of social media can affect your travel or hotel business and what you can do to avoid it.
Because there are many fake social media accounts and many trolls on the internet, no matter how well you maintain your social media pages, you will always get lot of spam comments. It is so common that you are bound to get many spam comments and you have to monitor your pages regularly to make sure you hide or delete such comments and ban such users (if necessary).
Another, and one of the most common problems that all social media page owners face, are negative comments. While some of these are truly as a result of improper service or unsatisfactory product; few are posted purposefully to defame a company. These can be done by trolls who just like to troll around the internet or by people hired by competitors. The best way to handle such comments is to make sure you find out which ones are genuine and address them quickly. This is extremely important because even if you get a few negative or angry comments, addressing them on time makes you appear as a brand who cares about its customers, which in turn makes a positive impression on others. If you get too many such comments and all or most of them are fake, make sure you mark them as ‘abuse’ or simply remove them and ban those users. If you let these comments stay on your page, many people will get turned down and you will end up losing a lot of potential customers. Handling customer complaints is an art and it is absolutely necessary for travel and hotel businesses.
Another problem is improper use of hashtags. Many people publish posts with unrelated or too many hashtags. Posting to improper hash tags not only makes the post irrelevant but also creates a bad impression for your brand. Always read existing posts or tweets in that particular hash tag to understand why and who created it and what it is about. More important is, when you post using the right hash tag, you will get more exposure as people will find related information and they will be more likely to share it across their profiles or pages.
It becomes very difficult to handle social media accounts when you gather millions of fans and followers, but it is absolutely necessary as a negative word travels like a forest fire. It takes only few shares to spread the word and once it reaches to a lot of people, it becomes to difficult to make up for all the embarrassment. In such cases, it is always better to prevent than cure.
Social networking takes a lot of time and dedication and needs a dedicated person (or people in case of a large business) to manage the accounts. Although there are drawbacks of using these sites for your business; when done efficiently, it will help you gain a lot of exposure and most importantly – free promotion! What do you think about this post? Do you use social media sites for your business? Let us know your thoughts in comments section below or get in touch with us on our social networking profiles.