It’s 2016 and we have adopted smartphones as an integral part of our daily lives. The huge growth in technology allows us to perform most tasks on our phones. Gone are those days when we could only call, text and listen to some music. The mobile technology has advanced to a point where we can now research and book our annual holiday on our phones. People have embraced and adapted to this change faster than analysts projected and it won’t be long until we completely replace desktops with smartphones for our travel booking needs. The percentage of mobile travel bookings have grown consistently for the past six consecutive years while desktop bookings continue to show a downward trend. The following research conducted by eMarketers mobile will represent 30% of the total travel sales this year and it is expected to rise to 46% by 2019 alone. The following research conducted by Criteo shows the adoption rate stats of mobile in the travel world.
Although Asia pacific and United states have a higher penetration of smartphone bookings in the travel industry, Europe is seeing a growth in tablet bookings compared to the two regions. Refer to the below image to understand the booking by device type. As we can see, apartment booking tops the list with maximum bookings followed by hotels, cars and packages. Surprisingly, even in 2016, flight bookings make it near the end of the list and rail bookings are all the way in the end.
Image source – Criteo
The same research also calculated bookings based on the number of days stayed and the results were as follows. Desktop ranked higher than mobiles for booking 1 night stays followed by tablets at 18% and smartphones at 10%. Surprisingly, the stats didn’t change much even for bookings made for up to a week or more than a week.
Below image shows the share of bookings on smartphone for OTAs and Suppliers. OTAs still come out on the top compared to Suppliers which clearly states that suppliers are slower in adopting the mobile technology.
What do you think about the stats? Do you think we missed out on data? How soon do you see mobiles take over desktops? Please leave your thoughts in the comments section below and connect with us on Facebook, Twitter, Google+ and Linkedin.